Getting started with video

by Chantal Gauthier | September 10th, 2019 | Posted under Education, Facebook, Resources, SEO, Social Media

Guess what’s coming to the death care industry? Video. Video. Video. Recent studies show that businesses who use video as part of their marketing and sales content grow 49% faster than businesses who don’t. That’s an enticing number. Now, if you’re thinking, “Yeah, but our industry is different. How can we use video for end-of-life…

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8 tips for digital marketing success in 2019

by zack | December 12th, 2018 | Posted under Education, Resources, Social Media

Hint: Facebook is essential, but must be coupled with email nurturing for best results This article first appeared in the Dec. 3, 2018 Funeral Service Insider newsletter under the title “Eight Social Networking Tips for Success As You Prepare to Tackle the New Year. In 1906, the mega American retailer, Sears, published a specialty “Tombstones…

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Announcing our Help Desk

by jackie | September 29th, 2018 | Posted under Announcement, Growth Engine, Resources, Website

Funeral Innovations customer service support has received a facelift! We have created an online Help Desk for our clients. Simply visit to get all of your questions answered. You can find answers using our handy search tool or browse the helpful topics related to Facebook, campaigns, websites and email. You’ll be able to find…

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Marketing Automation or Bust

by jackie | August 14th, 2018 | Posted under Education, Facebook, Growth Engine, Resources, Social Media

The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…

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Five Social Media Blunders that Funeral Homes are Making

by jackie | July 03th, 2018 | Posted under Facebook, Resources, Social Media

Keeping online marketing projects “in-house” can sometimes do wonders for a company. However, in the funeral industry, we don’t quite see that magic. As we visit with hundreds of funeral homes and cemeteries across the nation each year, we meet some firms who insist on their marketing work done in-house by their own staff. When…

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Check Out 3 New Campaigns in Your Growth Engine library!

by Amanda Jones | April 06th, 2018 | Posted under Growth Engine, New Features, Resources, Website

These educational and nurturing campaigns are now available for you to schedule for your firm. If this content is not part of your subscription, contact us and let's talk about upgrading your account today! Celebrating and Understanding Memorial Day Email Series & Giveaway Grieving from a Distance Email Series & Downloadable Guide Leaving a Legacy...

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How Cress Funeral and Cremation Service Raised Their Level of Service Through Email Automation

by greg | December 31th, 2017 | Posted under Case Studies, Growth Engine, Resources

Situation: Cress Funeral Service is known throughout funeral service as a leader in providing the highest level of service to their families. The ownership and staff are constantly searching for new opportunities to raise the bar on their level of service. This led them to explore how they could utilize email to supplement their aftercare…

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Converting “Have the Talk of a Lifetime” message into 10 leads in 5 days

by greg | December 31th, 2017 | Posted under Case Studies, Growth Engine, Resources

Situation: Both Lunning Funeral Chapel and Hansen-Spear Funeral Home are like many other firms across the United States: . They truly believe in the vision and messaging around the “Have the Talk of a Lifetime” campaign. Looking into their arrangement rooms, and in various parts of their facilities, you’ll find brochures and other handouts encouraging…

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How a Unique Facebook Experience Led to a Funded Preneed Contract for McCaleb Funeral Home

by greg | December 31th, 2017 | Posted under Case Studies, Growth Engine, Resources

Background McCaleb Funeral Home is facing a similar challenge as many other independently owned funeral homes. They are constantly battling a large, corporate, cemetery and funeral home across town that is known for aggressive sales tactics. The corporate funeral home not only has an aggressive sales team, but they have a long rooted history in…

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